It all started with a universal truth: kids can't sit still. If only we could harness that energy...
Good news: the future is NOW with Kidnetics, powered by triboelectric nanogenerators (TENGs). Essentially, TENGs store energy from motion, and by placing them in classroom seats, rugs, and floors, we can power schools. Saving the environment and school budgets in one fell swoop: you're welcome.
While TENGs are quite real, this fictitious case study video is in response to the Cannes Future Lions brief to use a piece of recent technology in a new way. For this project, I teamed up with the fantastic copywriter, Jimmy Baras.
Class / Portfolio 3
Role / Art Director, Video Editor, Entrepreneur (?)
Year / 2018