AAF National Student Advertising Competition (NSAC)
For the 2019 NSAC competition, our task was to increase positive perceptions of the hot dog category as a whole for our client Wienerschnitzel.
I was in charge of guiding all campaign art direction, designing our Plans Book (a 21 page booklet that was the basis of 50% of our overall final score), and creating the 90-slide Keynote for the presentation that the remainder of the score was judged on.
Not only did we win bronze at Nationals, I learned the true meanings of late nights and steadfast teamwork, and I succeeded in depicting a year's worth of research within the limits of twenty pages. It was easily one of the most challenging, exciting, and rewarding experiences I've ever had as a creative.
Client / Wienerschnitzel
Role / Art Director & Designer
Year / 2019