Honest Tea needed to remind customers that they weren't like the other tea brands: they were built from the ground up on real, organic and fair trade ingredients.
Copywriter Jimmy Baras and I created this multifaceted campaign to communicate to consumers in fun and engaging ways that Honest Tea's ingredients are so real, they can't help but be refreshingly honest.
Class / Portfolio 3
Role / Art Director
Year / 2018
Refreshingly honest Bitmojis serve to give a reality check to that friend whose Bitmoji is a liiiittle bit too good-looking. The plugin uses real photos of them to create a more accurate Bitmoji representation.
Refreshingly honest emojis fill the gap left by traditional emoji packs. Honest Tea is here to change that with a kit of emojis for both Apples/Androids.
Honesty is always better when there’s a touch of sweetness, just like our teas..
There are times when it’s hard to tell the truth. Honest Tea’s refreshingly honest cards give us a way to say the things we really mean with just a bit of sweetness.