Enamel button design for the University’s sesquicentennial. Kept it simple but fun by integrating an orange into the negative space.
syracuse University office of student activities
After making a few logos for university events and organizations, I was hired to create material for different events and initiatives for the Office of Student Activities. As you can tell from the picture above, I was a little excited about it.
Client / Syracuse University
Role / Designer
Year / 2019 - present
Class of 2020 care package
Knowing how bummed out the Class of 2020 would be about missing a physical graduation, OSA sent them a care package! It included this poster with some memories that defined their time at SU and the Class of 2020 t-shirt below. The poster was an exciting challenge, because I was only given the text and had free rein over how to make it fun and interesting.
winter carnival 2020
Every February, OSA puts on Winter Carnival, a weeklong festival of fun activities for students right before they hit midterms. The client wanted to the design to include a snow globe. Since it is already very cold in Syracuse during February, I thought it might be fun to put a twist on that, and place Otto in a “beach globe.” I took inspiration from 50s and 60s travel postcards for warm destinations like Miami, and use that to give Otto a little midcentury flair via some trendy shades.
I designed the logo for Homecoming 2019 and its posters, postcards, digital/print ads, stickers, and t-shirts. The Traditions Commission and OSA wanted the 150th anniversary to include a nod to the evolution of the University. I took the traditional “March of Progress” diagram and subbed in Otto’s progression from a wee orange to the scooter-riding mascot we know and love. I treated the design like a diagram in a textbook to continue the analogy and labelled the timeline with the last names of the University’s chancellors over the years.